Uberflip Blog

We’re now a month and a half into 2016 and top trend articles can be found everywhere. This week's #ContentRoundup features the best and latest content marketing trends to help you stay fully...

Creating engagement in sales conversations isn’t easy. As someone who receives a lot of pitches in my inbox every day, it’s so easy to tell who is using innovative tactics to move the...

Your brand sets the tone Most of us have a favorite musical genre (or two) and can easily classify what genre a song falls into based on a few key factors. What instruments are prominent in the...

B2B content marketing is going through a powerful evolution. It wasn’t long ago that most marketers thought of content marketing as something that was mainly for the business-to-consumer crowd...

Love is in the air... along with some great content marketing content!  This week's #ContentRoundup features some romantic content for Valentine's Day.  Adaptive Content: The Way to Your...

Out of school I went into marketing, but not the type of marketing we see today in B2B environments. The day-to-day goal was to launch a campaign and drive a ton of engagement. Makes sense,...

As someone who has zero interest in professional football, the Super Bowl is still a pretty exciting time of the year. Why? Crazy ads, snacks, and the halftime show, of course! Food and...

It’s happened to all of us: you log in to an app to share something, edit content, or start a draft and… something’s wrong. You can’t log in. The interface looks different than it did yesterday....

The weather is heating up, buds are appearing on trees, and Shubenacadie Sam (or Wiarton Willie, or Punxsutawney Phil, or whatever groundhog you subscribe to) did not see his shadow… which can...

If you're a B2B marketer looking to learn a few actionable tips, tricks, and best practices for content marketing and demand generation, you'll love our uberwebinars! Here's what's coming up...

If you were to ask me what I view as the most overlooked opportunity in content marketing right now, I wouldn't hesitate to answer: Keyword research. Selecting and incorporating the right...

It's tough to "win" at B2B marketing, but it isn't impossible! This week's #ContentRoundup provides some tips and tricks for how B2B marketers can come out on top. Content Marketing Tips for...

Does your marketing team produce webinars? If not, you should probably consider doing so soon. Webinars have become a vital aspect of our content marketing mix at Uberflip – so much so that in...

If you generate online leads, you probably often rely on “gating your content” with a landing page –enticing visitors to complete a form in order to gain access to a white paper, a webinar, or...

Confession: before coming to Uberflip, I wasn’t really a big fan of podcasts (except for Serial. And I need answers — what’s the deal with Best Buy? What about Jay? Is Adnan guilty or not!?). I...

The first month of 2016 is almost over. Do you know what to expect for the rest of the year? Content marketing is continuing to prove its strength and relevance when it comes to adoption within...

I find it puzzling why, just because content marketers are tasked with creating killer content, they’re also put in charge of creating content experiences from scratch. You know, when your boss...

Here’s a secret: 99.9% of the products offered in B2B markets are, by any traditional definition, boring. Really, really boring. And prospects—even the ones who desperately need exactly what...

You put a lot of time and resources into your content marketing, but how do you know if it's actually working? The posts featured in this week's #ContentRoundup provide some great tips for the...